Heartbaker Helsinki
A passion that turns into reality. Heartbaker introduces the new breed of cupcake bakery in Helsinki. I developed its brand visual identity to express the quality of this product line.
Task
My aesthetic is reflected also in product design. I would like to differentiate the brand distinctly with minimalism, quality and materials, which eventually turns into the formation of the visual identity of the brand.
The logotype was designed as precious jewelry heart in this vibrant red shades, which planned to always be the attractive factor on simple white coherence. The result is a striking simple identity for a bakery brand with a striking minimalist aesthetic.
To be able to create, manage and maintain its online e-store is a critical importance and selecting Magento E-Commerce platform is ideally suitable for a small business since I can simply make everything possible in the environment when I have limited resources and budgets.
