Branded video
Define configurable workflow in creating Kemira’s native video content for social media channels
Task
Experiment the concept for Kemira video presence for social media platforms. And improve brand's perception through actions, feelings, and senses rather than descriptive content.
Social platforms always prioritise brand’s native videos over external video links. Posting a brand’s native video content helps improving user experience in the platforms: it will be automatically played within the platforms when a viewer scrolls down the feed, while posting an external link requires viewer to leave the platform to watch the video.
To improve engagement and Kemira brand awareness in social media platforms, I conceptualised the style of video content that reflects the brand aesthetic and easily grabs viewers’ attention.
It is emphasised in the workflow to first identity the clear goals for each video content or campaign from the beginning. This will make it straightforward to create a compelling call to action. By embedding a corresponding call to action in every video will be a sound factor to increase the ROI of social media video efforts.